Companies with highly-aligned sales and marketing teams grow 19% faster and are 15% more profitable. The sales team is in direct contact with your customers and prospects. The marketing team has insights into the buyer’s journey from first contact to the moment they enter the leads funnel.
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Think of your sales and marketing teams as midfielders and attackers in a soccer team. For the team to score goals, two things must happen. First, players have to perform to the best of their ability, and second, they have to work as a unit. Disjointed team play ruins team performance. The story is the same with your company. If your sales and marketing teams aren’t aligned, you will not hit sales and revenue targets. However, aligning sales and marketing is easier said than done. It’s the third-biggest challenge; after lead generation and conversion. In this article, we’ll show you
Steps for a Collaborative and Seamless Sales and Marketing Process – Benchmark Email was originally published on Blog – Benchmark Email