Ascend2 surveyed 355 marketing decision makers. Only 22% rate themselves as very successful, or best in class. Email has gained as the most effective channel for personalization. Landing pages have fallen from 29% to 15%. Organic social jumped from 9% to 17%.
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by Ray Schultz , Columnist, 4 hours ago Marketers are far from confident in their ability to deliver personalized experiences, judging by Trends In Marketing Personalization, a new study by Ascend2. Of the companies polled, only 22% rate themselves as very successful, or best in class. Another 73% say they are somewhat effective, and 5% acknowledged they are unsuccessful. Their biggest challenges have shifted this year. For instance, 43% of marketers now cite budget/resources issues — up from 38% in 2022. However, only 37% say managing customer/consumer expectations is a major challenge, versus 39% last year. In addition, 31% are challenged by tracking the
Tailing Personalization: Few Brands Say They Are Very Good At It was originally published on MediaPost | Email Insider