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HomeNews/EducationAdWeekThe Forces That Will Reshape B-to-B Marketing in 2023

The Forces That Will Reshape B-to-B Marketing in 2023

In 2023, b-to-b CMOs will face unique challenges in the form of customer retention, increased customer demand, and budget constraints. To succeed, CMOs must focus on customer happiness, loyalty, and ABM strategies. AI and other technologies should be leveraged to be more efficient, and CMOs must be able to articulate their value story to the company. There is a need to balance the needs of their teams with the changing demands of business, and to ensure that marketing efforts are connected with revenue outcomes.

Excerpt from the main article:

For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the lead on nearly everything from innovation and customer experience to new business development, product strategy and channel management, data and analytics. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a

The Forces That Will Reshape B-to-B Marketing in 2023 was originally published on Adweek Feed

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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