This post looks at email marketing trends for 2023, predicting changes in the way companies use email to engage with customers. This includes the use of AI to generate images, interactive emails, personalized content, automated emails, and gamification. To keep up with the times, companies must focus on personalization and AI, as well as accessibility and customer data platforms. Additionally, email marketers should focus on storytelling, cross-channel messaging, and user autonomy.
Excerpt from the main article:
Welcome to the future of email marketing and Marketing Automation. My annual review of all email marketing trends and predictions. This is the 12th edition. We’ll dive into the email marketing trends of today that will shape the email marketing industry of tomorrow… And lay out the email marketing and automation tactics you’ll need to succeed in 2023 and beyond. Let’s get into it.– your guide, Jordie van RijnNote: I’ll update this post to include new trend articles as they come out. If you have any additions, comments, just like to say “HI”, post a comment below.
The Future of Email Marketing & Marketing Automation 2023 was originally published on Email marketing consultant | Emailmonday