A customer data platform is a technological solution that collects, stores, and analyzes customer data. A CDP unifies data from multiple sources into one place so companies can gain a more composite overview of their data. This can help them improve their interactions with customers in real-time, make predictions, or identify possible issues.
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Written by Andriy Boychuk. In our digital age, every business knows how important data is. Companies across all industries heavily rely on data to make accurate predictions and strategic decisions. But the problem is that, as your business grows, you get flooded with data from multiple sources. Customers are everywhere, and there are so many different databases which store information about them. If you’re still gathering those data manually in an Excel sheet, you’re not only wasting time, but you’re also susceptible to lots of errors. That’s where a Customer Data Platform (CDP) comes in handy. In this article, we’ll
The Guide to Customer Data Platforms for eCommerce | Flowium was originally published on Flowium