Clean rooms have evolved from their original purpose of anonymizing data to now being used to unlock bigger gains for businesses. Major brands use this technology to go beyond traditional retail media and create a single customer view across channels. They are also using clean rooms to uncover growth audiences and increase ROI. Data clean rooms have a variety of uses and have proven to be successful in helping businesses increase their sales.
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When clean rooms were first introduced, they served as secure, protected environments where personally identifiable information was anonymized, processed and stored for measurement or data transformations in a privacy-compliant way. But now clean rooms have evolved to perform a number of tasks that go beyond their original capabilities. Many major brands are using these new capacities to drive innovation, illustrating how others can use clean rooms to unlock bigger gains for themselves. Here are three innovative ways marketers are currently using clean rooms via Epsilon PeopleCloud clean room partnerships. Go beyond traditional retail media Retail media networks are the talk of the marketing town
There’s more to clean rooms than just anonymizing data was originally published on EPS US – Blog