MessageMedia surveyed 500 consumers and 100 businesses between December 1-16, 2022. SMS is now the preferred channel for both consumers and small- to medium-size businesses. But email is a close second, according to Talking about an (SMS) evolution. Of the consumers polled, 67% have opted in to some form of business communications.
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by Ray Schultz , Columnist, 6 hours ago SMS is now the preferred channel for both consumers and small- to medium-size businesses. But email is a close second, according to Talking about an (SMS) evolution, a study by MessageMedia. Consumers want businesses to communicate with them in these channels: SMS — 36% Email — 32% Phone call — 16% Social Media — 10%. Of the consumers polled, 67% have opted in to some form of business communications. But 71% had opted out. Why do they opt out? They complain about: Sending too many messages — 40% Lack of relevancy — 22% Changing their minds — 22% Didn’t get permission …
Tip-Top Text: SMS Leads Email As Preferred Channel For SMBs, Consumers was originally published on MediaPost | Email Insider
