Marketers can always count on high-quality data to give us the facts we need to find our footing. The risks of duplicate, outdated, or simply incorrect data will increase significantly in 2023. The following tips will help you get a handle on your CRM data to use it to its fullest potential.
Excerpt from the main article:
More and more companies are moving to a data-driven business model––and this trend shows no sign of slowing down in 2023. That’s because even amid shaky conditions like economic uncertainty, pandemics, wars, and layoffs that significantly change how we live and work, we can always count on high-quality data to give us the facts we need to find our footing. Marketers have an opportunity––and a responsibility––to use this data to positively transform customer experiences in the new year. In an era where the needs of customers can change significantly at a moment’s notice, data is the key to keeping up