Digital marketing is an array of tactics used to engage and interact with customers and prospects online. It includes email marketing, content marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC), and video marketing. To get the most out of digital marketing, businesses must define their marketing goals, target audience, and suitable marketing channels and tactics. Common digital marketing terms include lead generation, conversion rate, and click-through rate. Additionally, an effective digital marketing team typically includes a marketing strategist, PPC manager, project manager, social media specialist, content writer, content editor, SEO specialist, graphic designer, and front-end developer.
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Traditionally, startups would rely on print media, outdoor advertising, coupon mailers, and direct mail to get the first customer through the door. But thanks to the internet, the world has changed. These days, 62% of customers’ primary use of the internet is to find information and discover brands. This means that if your business wants to tap into a vast pool of possibilities, it should be using digital marketing to generate leads and boost sales. Let’s discuss the basics of digital marketing. We’ll take a look at the different digital marketing tactics and show you how to use them to