Facebook lead-generation ads are designed to inspire people to fill out a form. Viewers can fill out the form directly from the ad or go to a dedicated landing page where Facebook can autofill some of the fields for them. Your main goal for running lead generation ads is to build brand awareness and find high-quality leads.
Excerpt from the main article:
Even with all the digital marketing options available to your business, email remains one of the most effective, raising an average return on investment of 36:1. To see your best returns, you need to grow your email list. But, how do you attract interest? Facebook lead generation ads can help you do just that …
Use Facebook Lead Generation Ads to Build Your Contact Lists was originally published on Constant Contact