Validity has relaunched its Sender Score, a tool providing email marketers with free sender reputation checks, blocklist lookups, list-quality checks, deliverability benchmarking, an email revenue calculator, and educational content. The goal is to make it easier for email marketers of all sizes to improve their email programs. Dela Quist, founder of Alchemy Worx, predicts Sender Score will become the “gold standard” for marketers. Validity plans to expand Sender Score even further in the coming months with more assessments, tools, and resources.
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by Ray Schultz , 6 hours ago Validity has relaunched its Sender Score, a tool for email marketers seeking to improve their grasp of the sending process. Sender Score has provided free sender reputation checks and blocklist lookups. But the new toolkit includes free list-quality checks powered by BriteVerify, deliverability benchmarking and an email revenue calculator.The new Sender Score also includes an educational component featuring curated content , including Email After Hours, an email marketing podcast, and Sender School, a series of courses to demystify email for teams of all sizes.The goal is to “redefine the scope and impact of deliverability in
Validity Enhances Its Sender Score Program With New Features was originally published on MediaPost.com: email