Value-based marketing is a method of marketing that focuses on demonstrating a brand’s ability to deliver on the promises it makes to customers. It requires a clear message that outlines the benefits customers will get from taking action. Customers look for evidence such as numbers, scientific studies, and testimonials that show why they should choose your product or service over a competitor. Examples of value-based marketing include solving a customer’s problem, offering peace of mind, building trust, and helping customers save or earn money. To implement value-based marketing, businesses need to understand their customer’s desires and motivations and create a value proposition that speaks to them.
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I feel your pain. When you’re incredible, it’s harder to focus your message. After all, you offer multiple services or products, and your business provides customers with multiple benefits. So, you wonder how you can focus these for a value-based marketing approach. Or maybe you’re thinking, “What exactly is value-based marketing anyway?” The good news
Value-Based Marketing: Why It’s Important and How to Apply It for Your Customers was originally published on Constant Contact