This article discusses the importance of visual branding in email marketing and outlines seven elements that should be optimized in order to create a consistent customer experience, including logo, fonts, colors, image treatments, navigation, and BIMI-powered logo. It also explains the importance of optimizing for high-resolution screens, making accommodations for email channel limitations, and implementing accessibility considerations. Additionally, Oracle Marketing Consulting is recommended for help with visual branding, brand guidelines for email, and email template systems.
Excerpt from the main article:
Wherever your customer is, in whatever channel they’re engaging with your brand, you want that experience to feel consistent and unified. Visual branding is the critical first step in creating that feel, as consumers will immediately perceive major disconnects. In your email marketing program, visual branding is important for two strategic reasons.
Visual Branding in Email Marketing: 7 Elements to Optimize was originally published on Modern Marketing Blog