An email denylist is a record that contains IP addresses or domains flagged by spam filters. Servers use this information to determine which addresses to block. It’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and request a delisting from the relevant denylists.
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Most email marketers have found themselves on at least one IP or domain denylist at some point. If you find yourself on a denylist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and request a delisting from the relevant denylist removal form (if available). The impact of having your IP or domain on a denylist can range from being a small annoyance to a complete showstopper for your email deliverability. Because deliverability is the primary concern for most email marketers, it’s crucial to understand how denylists function and what you can do as a
What Are Email Denylists? How to Avoid Them | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid