Email workflows are automated emails that are triggered by a customer’s action, such as placing an order, joining a loyalty program, or abandoning a shopping cart. They offer several advantages, such as time-saving, strengthening email marketing strategies, and providing customer help and resources. Typical content types in a workflow include product guides, how-to videos, infographics, and checklists. Best practices for successful email workflows include defining clear goals, keeping customer databases updated, creating simple workflows, and choosing the right mailing frequency. Examples of email workflows include welcome emails for new subscribers, free trial leads, and subscription-related workflows.
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Workflows are an integral component of successful email marketing. They help your team provide a more fulfilling customer experience and, when implemented correctly, will boost your sales. For those unfamiliar with the concept of email workflow strategy (or those looking for a refresher course!) we will explore the advantages of email workflows, best practices for creating them, and some examples from the MailCharts Index that will help accelerate your planning.  What is an email workflow? Email workflows—sometimes called automated email workflows, email marketing workflows, or email automation workflows—involve a series of automated emails that have been triggered by a
What Are Email Workflows? The Ultimate Guide was originally published on Blog – Validity
