Sales Development Representatives (SDRs) are an essential part of a sales team but are distinct from sales representatives or account executives. They handle incoming leads and qualify them for the SRs or AEs to follow up on. They do not make sales themselves but prepare leads and update customer information automatically in the CRM software. Their performance is measured by their ability to get leads into and move down the sales pipeline, and they get paid according to the qualified leads they produce. Responsibilities include researching potential customers, connecting with them, educating them on the product, and qualifying or scrapping leads. To succeed, SDRs need to have hard and soft skills and be open to criticism and continual improvement.
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Sales Development Representative – What Is An SDR? A sales development representative (SDR) is an important sales team member. If you have not heard of this job title before, it is not to be confused with a sales representative or account executive. In most instances, it is interchangeable with the job title of business development representative (BDR). SDRs and BDRs work together in some companies, although they have slightly different focuses. In this case, SDRs handle all incoming leads, while BDRs are responsible for the outbound generation of leads. SDR Meaning Versus SDR Meaning Sales All sales development representatives (or
What Does a Sales Development Representative Do for a Business? was originally published on Bouncer