A brand is a unique story told by a business owner that presents an authentic and unique “identity” with which people WANT to do business. It is made up of elements such as logos, taglines, websites, email newsletters, social media, and more. It is defined as a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers. It is powerful in its ability to stand out from the competition and imprint a lasting impression in the minds of consumers. It involves choosing a memorable brand name, brainstorming brand names, and making sure it conveys what the business offers and its reputation. In the case study of Dakota, she used word-of-mouth marketing to make $1 million in sales, and developed her brand with a memorable name and marketing plan.
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Have you ever stopped to think about why you make the buying decisions you do, or more importantly, what drives consumers to buy from you? What makes someone choose Coke over Pepsi or McDonald’s over Burger King? Is it the nostalgic memory of sharing a can of Coke with their beloved grandparent or that feeling