Landing pages are websites designed to convert visitors to leads. They typically contain a lead form where visitors provide contact information in exchange for something of value. They are necessary because they remove distractions and keep the visitor focused on the offer, and should contain a compelling headline, copy, image, and lead form above the fold. A website is not necessary to create a landing page, but best practices should be followed for successful conversion.
Excerpt from the main article:
What is a Landing Page? Landing pages are websites that serve a specific purpose. The main objective of a landing page is to convert visitors to leads. Although there are different types and designs when it comes to landing pages, the main aim of converting visitors to leads that is behind them is always the same. Typically, a landing page will contain a lead form, which is used to request contact information for visitors in return for something of value. Consider how protective most people are when it comes to their personal information – chances are, if you are like
What is a Landing Page Used For? was originally published on Bouncer
