Email authentication is a process used to verify the identity of an email sender in order to ensure emails are coming from a trusted source. Several authentication methods exist, such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), Domain-based Message Authentication, Reporting & Conformance (DMARC), and Brand Indicators for Message Identification (BIMI). These methods help to improve deliverability and prevent spam. Additionally, maintaining a consistent sender address, avoiding spammy words, and not buying email lists can help ensure emails are delivered.
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Email authentication is a process of verifying the identity of an email sender. This helps to ensure that the email is coming from a trusted source, and not from a spammer or phisher.This will help improve your email deliverability, as the likelihood of your emails and newsletter going to spam increases if you aren’t using any authentication methods.There are several methods of email authentication, which we are going to discuss now.Why is email authentication even a thing? The main issue with email is that it’s an open protocol that allows spammers to use email addresses they don’t own. You may wonder …
What is email authentication and what is it good for? was originally published on EmailToolTester.com