This article outlines several tactics to help increase the deliverability of emails that land in the inbox. The best tactic is to send great emails that readers love to open and click. Other tactics discussed are asking subscribers to move emails to their priority inbox, adding the sender’s email to an address book, asking subscribers to star or save an email for future reference, and asking subscribers to reply. It also mentions several key strategies to make sure emails stay in the inbox, such as authenticating with SPF, DKIM, and DMARC, providing value during signup, creating a welcome email series, segmenting and targeting subscribers, making it easy to unsubscribe, creating a sunset policy, cleaning lists, and sending great emails regularly.
Excerpt from the main article:
There are so many tactics I see newsletters use to stay out of the spam folder, like asking readers to move their emails to the priority inbox or instructing them to whitelist their newsletter …
Which deliverability tricks actually work? Try these four | Inbox Collective was originally published on Inbox Collective