Personalized marketing uses collected data and insights to deliver targeted brand messaging to each customer or prospect. The approach of customizing each brand message helps to make your campaigns more relevant for the individuals receiving them. A personalized approach to marketing can increase revenue by 5-15%. Personalized marketing benefits businesses and consumers when implemented correctly.
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Marketing is the lifeblood of any organization, but its success is contingent on how well you know your target audience. When you know your target audience, you not only know where to find them online but how to reach them with your marketing strategy. A more traditional marketing approach is to cast a wide net to reel in your audience. However, personalized marketing allows you to be a bit more strategic with your approach. Personalized marketing uses collected data and insights to deliver targeted brand messaging to each customer or prospect. The approach of customizing each brand message helps to …
Why Personalized Marketing Should Be at the Core of Your Strategy was originally published on Blog – Benchmark Email
