The article explains the importance of regularly cleaning up an email list by deleting contacts who have unsubscribed, bounced, or are unengaged with emails. It provides instructions on how to delete unsubscribed contacts in MailChimp, and explains that this is beneficial as it ensures that you are only sending emails to people who are interested in them, improving open rates and reducing spam complaints.
Excerpt from the main article:
Most mailing lists will decline yearly by between twenty and thirty percent. With up to a third of your subscribers unlikely to ever actually open your emails, let alone engage with the message and click on your call to action, there’s not much point in trying to communicate with them. This is where email list scrubbing comes in. What is email list scrubbing? It refers to the process of removing subscribers from your email list when they are no longer engaged with your campaigns. While reducing email list subscribers might seem counterproductive, it is beneficial as it allows you to
Why You Should Delete Unsubscribed and Bounced Contacts from an Email List was originally published on Bouncer