Customers can be either motivated or turned off by language. “Announcement” and “arrived” pull people in, while “chance’ and ‘save’ send them away. Here are the best- and worst-performing words in email subject lines in 2022.
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by Ray Schultz , Columnist, January 5, 2023 Consumers can be either motivated or turned off by language. Words like “announcement” and “arrived” pull people in, while “chance” and “save” send them away, according to an analysis of 21.6 billion consumer impressions by artificial intelligence (AI) company Persado. The distinctions are sometimes subtle, and seemingly contradictory.Will shoppers ever get to the actual offer and the call to action? But there is a certain logic to the findings. Here are the best- and worst-performing words in email subject lines in the period from January 1-December 15, 2022, as measured by click rates:Top-performing words in
Words To Live By: Language That Engages Consumers – Or Drives Them Away was originally published on MediaPost | Email Insider
