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HomeNews/EducationEmail InsiderWords To Live By: Language That Engages Consumers - Or Drives Them...

Words To Live By: Language That Engages Consumers – Or Drives Them Away

Customers can be either motivated or turned off by language. “Announcement” and “arrived” pull people in, while “chance’ and ‘save’ send them away. Here are the best- and worst-performing words in email subject lines in 2022.


Excerpt from the main article:

by Ray Schultz , Columnist, January 5, 2023 Consumers can be either motivated or turned off by language. Words like “announcement” and “arrived” pull people in, while “chance” and “save” send them away, according to an analysis of 21.6 billion consumer impressions by artificial intelligence (AI) company Persado.  The distinctions are sometimes subtle, and seemingly contradictory.Will shoppers ever get to the actual offer and the call to action? But there is a certain logic to the findings.  Here are the best- and worst-performing words in email subject lines in the period from January 1-December 15, 2022, as measured by click rates:Top-performing words in


Words To Live By: Language That Engages Consumers – Or Drives Them Away was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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