The holiday season is a great time to review marketing strategy and technical settings. Do you have enough IP addresses to support your maximum daily email volume? Now’s a good time to warm up additional IPs, if needed. Check and make sure your domains are fully configured as authenticated sending domains.
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You fully prepared for the holiday season, and you’ve survived, and hopefully, thrived! Where does that leave us in January? I think it’s a great time to review marketing strategy and technical settings — allowing us to answer the question: What can and should you be doing now to position yourself for future deliverability success? Allow me to offer up five quick tips. Review your dedicated IP address strategy. Do you have enough IP addresses to support your desired max daily email volume? I recommend sending no more than 2 million messages per day from a single IP address.
You survived the holidays…now what? was originally published on Spam Resource: All Things Deliverability