This article provides best practices for email content such as choosing the right platform and personalizing content. It suggests stockpiling and producing content in advance, using merge tags for personalization, framing content with user-centric or benefit-based reasons, creating a welcome sequence, an educational sequence and thank you emails. Finally, it encourages readers to seek out additional help with their email marketing.
Excerpt from the main article:
These days ‘email content’ can be an overlooked topic when it comes to email marketing. That makes sense as it is a lot more fun to talk about cutting edge technology, features and techniques. However, this is often at your detriment as your content is the one pillar that makes everything else better (or worse). So with that in mind, let us take the time to look at some best practices when it comes to working on your email content. Choose the right partner Since we’re on the subject of “best practices” in email marketing, this is an often overlooked