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HomeESPsiContact11 Email Marketing Trends to Take Account of in 2023

11 Email Marketing Trends to Take Account of in 2023

If you’re an email marketer, you better buckle up because the trends in 2023 are coming in hot! iContact’s latest blog outlines 11 of the most important email marketing trends to keep an eye on this year. From the increasing importance of mobile optimization to the rise of interactive elements, this blog is your crystal ball into the future of email marketing. And with tips on how to implement these trends into your own strategy, you’ll be ahead of the curve in no time. So, don’t get left behind in the digital dust – read this blog and stay on top of the email marketing game.

Excerpt from the main article:

Email marketing has continuously transformed within recent years; however it continues to be the most effective tool for marketing and businesses.Despite the many other digital marketing channels and social media, it can be easy to disregard or neglect email. However, in comparison to these digital marketing channels, email marketing has consistently proven to be one of the most effective not only at driving conversions, but also generating revenue. In fact, Statista estimated email marketing revenue to reach almost $11 billion worldwide by 2023. We understand it can be difficult to keep up with recent changes and trends. That’s why we’re here to help you prepare and optimize your strategy with these 11 email marketing trends.1. Leveraging AI for efficiencyIf you have spent any time on the internet, you probably have seen some buzz about new AI tools and features, like ChatGBT, Jasper, and other AI-powered resources. While it can be

11 Email Marketing Trends to Take Account of in 2023 was originally published on iContact Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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