This post highlights the benefits of using SMS (Short Message Service) as a marketing channel. The post discusses a case study in which a company experienced a 242% increase in revenue after incorporating SMS into its marketing mix. The blog covers the various advantages of using SMS, including high open rates, fast delivery times, and the ability to reach customers on the go. It also provides tips for using SMS effectively, such as personalizing messages, offering exclusive promotions, and measuring success. The key takeaway from the post is that incorporating SMS into a marketing strategy can be an effective way to increase revenue and reach customers in a timely and personal manner. Organizations should consider the unique advantages of SMS and implement best practices to maximize its impact on their overall marketing efforts.
Excerpt from the main article:
“Adding SMS to our abandoned cart program has more than tripled our revenue!” Looking to add SMS to your marketing mix? SMS plays well with other channels – especially email. But if you really want to get a read on how well it’s performing, implementation matters. I started working with this client about 9 months after they added a single SMS text message to their existing 3-effort email abandoned cart campaign, so I had 8 months of data to analyze to gauge the effectiveness. The initial results looked impressive. A year-over-year (YOY) lift of 242% in revenue – that’s more