A recent blog post by email marketing company Uplers provides a summary of the Spring 2023 release of Salesforce Marketing Cloud. The new release includes a number of updates aimed at improving the overall user experience and making it easier for marketers to manage their campaigns. Some of the key features include a new drag-and-drop interface, improved audience targeting capabilities, and enhanced email personalization. Additionally, the new release also includes a number of improvements to the platform’s reporting and analytics features, making it easier for marketers to track the success of their campaigns. Overall, the Spring 2023 release of Salesforce Marketing Cloud is designed to help marketers optimize their email campaigns and improve their results.
Excerpt from the main article:
The Spring ‘23 Product Release of Salesforce includes several new features in Salesforce Marketing Cloud (SFMC). Per the Salesforce release schedule, the main Salesforce release dates are January 13, February 3, and February 10. All the features in the Salesforce new release will become generally available on February 13, 2023.According to the company and the latest Marketing cloud release notes, the innovative solutions in this release could help organizations achieve higher cost savings and efficiency at scale, deliver seamless, personalized experiences to customers, and ultimately, “deliver success now”.As always, Salesforce release notes provide high-level descriptions of the new enhancements in the latest Salesforce release. This article explores 5 of these innovations from the current Salesforce release (SFMC release) in detail. We hope you can take advantage of these new innovations to make the most of SFMC for your email marketing and customer engagement program. Need help? Salesforce Marketing Cloud experts