Have you been neglecting your email automation game? Don’t worry, our friends at Holistic Email Marketing have got you covered. They’ve identified five key email automation strategies that e-commerce businesses often overlook. First up: win-back campaigns. These are designed to re-engage customers who haven’t made a purchase in a while by enticing them with special offers. Next, up-sell and cross-sell campaigns are a great way to encourage customers to spend more money by showcasing complementary products. Another useful automation is the referral campaign, which incentivizes customers to refer friends and family in exchange for rewards. Abandoned cart campaigns remind customers of items they left in their digital shopping cart, and lastly, browse abandonment campaigns target customers who have browsed a product but haven’t made a purchase. With these email automations in place, you’ll be sure to win over customers and keep them coming back for more.
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Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading → The post 5 overlooked email automations to add to your ecommerce lifecycle email program appeared first on Holistic Email Marketing.
5 overlooked email automations to add to your ecommerce lifecycle email program was originally published on Holistic Email Marketing