Elevate your email game with these six sizzling preheader tips, fresh from the experts at Kickbox! Unveil the hidden power of your email preheader – that sneaky little text snippet that whispers sweet previews into the ears of your audience. First, captivate with 40-130 characters of pure intrigue – the Goldilocks of preheader lengths. Next, don’t ghost your mobile audience; optimize for their screens too. And remember, ditch the default – “View this email in your browser” is so passé! Customize it to flaunt your brand’s personality. Make your preheader a faithful sidekick to your subject line, complementing without repeating. Don’t forget A/B testing; it’s the secret sauce to finding your winning formula. Finally, evade the spam folder by keeping your preheader squeaky clean from sketchy phrases. Follow these tips and watch your open rates soar like an email-marketing superhero!
Excerpt from the main article:
In 2022, inbox holders worldwide sent over 333.2 billion emails. As an email marketer, that’s enough to make you reflect if you’re taking advantage of every tool and strategy to stand out in the inbox.One of the best ways to grab your subscriber’s attention before they read your email is with an inviting email preheader. It serves as a critical pre-open pit stop that can engage and build trust with them.Keep reading, and we’ll cover why email preheaders are essential for your email campaigns, along with the six email preheader best practices you need to follow before you launch your next campaign.Why is an email preheader important?Often called “email preview text,” an email preheader is the text that falls beside or below your subject line. It should complement the email subject line. It offers relevant, explanatory details or even context for the content of your subject line.The end goal is
6 Email Preheader Best Practices for Your Campaigns was originally published on Kickbox Blog