This post provides insights into the structure and importance of email headers. An email header is the information transmitted along with the email message, including the sender’s address, the recipient’s address, and the subject line. The blog post highlights the importance of using a recognizable sender name, a professional-looking email address, and keeping the subject line short and to the point. Additionally, the post explains how the header information is used by email clients to categorize and sort email messages, making it crucial to have an optimized header for better deliverability. The blog post is a valuable resource for marketers who want to ensure their emails get delivered and opened.
Excerpt from the main article:
The return on investment (ROI) of email is incredibly enticing — Litmus puts it at 3600%. However, to get that ROI, or anything close to that, you must get the email header, body, and footer right. This guide will examine the all-important first part: the email header. Email headers play a vital role in the overall success of your email campaigns. An effective email header — one that reveals the purpose of the email — sets the tone for your message. It hooks the reader and makes them want to read the entire email. Read on to learn why a