The article provides ideas for creating a February newsletter. It suggests focusing on themes such as Valentine’s Day, Black History Month, and National Heart Health Month. The article provides creative ideas for each theme, including personalized gift guides for Valentine’s Day, highlighting black leaders and their contributions to society for Black History Month, and promoting healthy habits and heart-healthy products for National Heart Health Month. The article also suggests incorporating email marketing best practices, such as personalization, segmentation, and A/B testing, to make the newsletter more effective and engaging for subscribers.
Excerpt from the main article:
February is an interesting month for email marketers. On one hand, it historically sees the lowest retail sales of any month. That’s not ideal. But that doesn’t tell the full story. Data from GetResponse shows that February enjoys higher-than-usual email open rates—at 20.66 percent vs. a full-year average of 19.66 percent—and click-to-open rates that are 27.5 percent higher than the average month. So consumers are more likely to open your emails in February—and, when they do, there’s also a much better chance they’ll click through to your website. This tells me two things: Sales are at a premium early in the year, with many consumers actively striving to
7 February Newsletter Ideas (That You Haven’t Thought of) was originally published on Drip Blog