“Newsletters, schmeesletters!” You might say, but hold on to your hats, folks, because publishers are using these seemingly simple communications to grow their paid memberships in some seriously creative ways. From offering exclusive content to crafting engaging subject lines, the list of tactics publishers are using to drive subscribers to pay up is long and varied. One popular approach is to use newsletters as a way to build a loyal and engaged community around a brand. Another is to offer incentives such as early access to new products or discounts on merchandise. And let’s not forget about the tried-and-true method of simply delivering top-notch content that keeps readers coming back for more. So, who says newsletters are passé? It looks like they’re here to stay and drive revenue, too.
Excerpt from the main article:
Publishers know that email is an essential building block for any successful revenue-generating strategy. While marketing tools have come and gone through the years, email has remained consistent, and the email newsletter has become a lifeblood for the survival of many organizations and businesses. In fact, many digital marketing experts believe that we have entered a golden age of newsletter publishing.
8 Other Ways Publishers Are Using Newsletters to Grow Paid Memberships | rasa.io was originally published on rasa.io
