Attention, email marketing enthusiasts! Want to level up your game with the ultimate customer data platform? Look no further than Salesforce Marketing Cloud. This post by Uplers highlights the key features of Salesforce Marketing Cloud, including its ability to unify customer data from various sources and create a single customer view, personalize customer journeys, and automate marketing activities based on customer behavior. With Salesforce Marketing Cloud, businesses can deliver relevant and personalized experiences to their customers at scale, resulting in increased customer engagement and loyalty. So, if you’re looking to step up your email marketing game, give Salesforce Marketing Cloud a spin!
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“In God we trust. All others must bring data.” –W. Edwards Deming, American engineer In the modern customer-led business era, smart organizations know that generic offerings and spray-and-pray marketing are not the best way to attract, impress, and retain customers. If anything, they are surefire ways to lose customers, considering that: 72% of customers expect companies to acknowledge them as individuals, know their interests, and try to make them feel special71% expect organizations to deliver personalized interactions76% of them get frustrated when this doesn’t happen (Source: McKinsey) According to McKinsey, 76% of customers are more likely to purchase from brands that personalize and 78% say that receiving personalized communications makes them more likely to repurchase from a brand. They are also more likely to recommend that company and its products to friends and family. Personalization can also drive 10 – 15% revenue lift for organizations. Digitally native brands that “own”
A Complete Guide to Salesforce Customer Data Platforms (CDP) was originally published on Email Uplers