Ladies and gentlemen, shopping carts were left abandoned in droves before the pandemic, but now, with more people shopping online, the problem has only gotten worse. But fear not, for Flowium has come to the rescue with a solution! Their latest blog post outlines a strategy for crafting the perfect abandoned cart email. The key takeaways include segmenting your audience, personalizing the message, and offering incentives. The blog post also touches on the importance of timing and testing. In short, Flowium has all the tips and tricks you need to turn those abandoned carts into completed purchases. So, what are you waiting for? Start crafting those emails and watch your sales soar!
Excerpt from the main article:
Abandoned carts are a common problem for online retailers. According to multiple studies, the average cart abandonment rate for eCommerce is 68.81%. The solution? Abandoned cart email sequences. Abandoned cart emails are perhaps the most successful way to recover sales that would have been lost otherwise. But in order for your abandoned cart email flow to work effectively, you need a well-thought-out strategy in place. In this article, we’ll cover everything you need to know about abandoned cart emails – from what they are and why they work to what makes them effective and how you can use them in your own eCommerce business. Abandoned Cart Email: Definition As a marketer, you’ve probably heard about abandoned cart emails many times before. In a nutshell, abandoned cart emails are automated messages sent to customers after they add items to their carts but don’t make a purchase. Let’s dive deeper into the
Abandoned Cart Email: the Complete Guide for eCommerce | Flowium was originally published on Flowium