Email marketing is like dating. You need to find the perfect match. Luckily, Inbox Army has done some swiping for us and found the two potential suitors for our emailing needs: ActiveCampaign and Klaviyo. While both offer high-quality automation and email marketing services, ActiveCampaign is the more versatile and affordable option for smaller businesses. However, Klaviyo has a reputation for providing exceptional customer service and is better suited for larger businesses with bigger budgets. When it comes to email design and usability, Klaviyo has the edge, offering superior templates and a more user-friendly interface. Overall, both ActiveCampaign and Klaviyo can help you make a lasting connection with your audience, so it really just comes down to personal preference and what you’re willing to spend.
Excerpt from the main article:
Choosing an email marketing automation platform is an obligatory business decision that an eCommerce brand owner has to take one day. But, this can be extra challenging when you have two automation behemoths, like Klaviyo and ActiveCampaign, duking it out for the top spot. Getting the decision right the first time can save you from a lot of unnecessary waste of money and manpower down the line. Therefore, to make the decision-making process easier, we have compiled all the differences between ActiveCampaign vs Klaviyo. Differences between ActiveCampaign vs Klaviyo Factors ActiveCampaign Klaviyo Industry ActiveCampaign is designed for marketers concerned with contact management and subscriber engagement. Klaviyo is designed for eCommerce websites focusing on sales and ROI. Pricing No free plan The plans are divided into Lite, Plus, and Professional packages. The advanced features of email marketing are only available on the Pro plan Free plan until 500 subscribers There are
ActiveCampaign vs Klaviyo: Which one is best for ecommerce? was originally published on InboxArmy
