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HomeESPsBenchmark EmailAI- Generated Content: A Marketer's Dream

AI- Generated Content: A Marketer’s Dream

This article discusses the use of AI to generate content for email marketing. It highlights the benefits of using AI, such as increased efficiency and personalization, and discusses how AI can be used to create personalized subject lines, email content, and product recommendations. The article also provides tips on how to effectively implement AI in email marketing, such as incorporating human oversight and testing and being transparent with subscribers about using AI. The article concludes by stating that while AI has the potential to revolutionize email marketing, it is important to use it responsibly and in a way that enhances the customer experience.

Excerpt from the main article:

According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Businesses are finding more and more use cases for AI, with Deloitte claiming 79% of companies have had a full-scale deployment of AI for three or more types of AI applications.  Business leaders are always looking for novel ways to leverage AI capabilities, and marketing teams should be no exception. In this guide, we’ll delve into the nuances of AI-generated content. We’ll reveal how brands use AI to drive their content marketing efforts and discuss the benefits and drawbacks of using AI-generated

AI- Generated Content: A Marketer’s Dream was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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