Are you looking for the next big thing in email marketing? Well, buckle up, because the latest trend is AMP for Email. This new feature, according to the experts at Litmus, allows for dynamic content and interactions right within the email itself, making for a more engaging and interactive user experience. Think real-time updates, accordions, and even the ability to fill out forms without leaving your inbox. But wait, there’s more! AMP for Email also helps improve deliverability and engagement rates, making it a win-win for marketers and email recipients alike. So, go ahead and give your email game a boost with AMP for Email. Your subscribers will thank you!
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Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design trends that will impact your your campaigns—plus how to tap into them to boost email performance. Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. On average, 1.5 billion emails are opened each month. With such a high volume of
AMP for Email: Should You Love or Leave this Email Marketing Trend? – Litmus was originally published on Litmus
