Thinking of giving up on those abandoned cart emails? Think again! A recent blog post on eMercury highlights the power of these follow-up emails and how they can be a game-changer for e-commerce businesses. The key takeaway is personalizing the email and making it about the customer, not just the sale. Offer special discounts, or showcase complementary products to entice the customer back to their abandoned cart. The post also suggests testing different subject lines and sending frequency to see what resonates best with your audience. So don’t give up on those abandoned carts just yet, a little TLC could turn them into a big win for your business.
Excerpt from the main article:
The fact is that if you haven’t implemented abandoned cart emails yet, you’re leaving money on the table. This is for one simple reason: on average, shopping carts are abandoned a full 70% of the time. And abandoned cart emails are the best way we know to recover at least a portion of these sales. Fortunately for you we put together this easy and straightforward guide. It is designed to help you get started with abandoned cart emails today. And if you want to save even more time, note that as an Emercury user you get access to ready-made templates that apply these best practices. With that said, it is still a good idea to understand the “first principles” of how email can help you recover lost sales. Let’s look at all the main secrets that you need to understand for best results. Understand why people abandon carts If you
Best Practices for Abandoned Cart Emails was originally published on Emercury
