The post provides tips on how businesses can grow their email list and increase their reach. The author suggests several ways to build an email list, including creating opt-in forms on websites, offering free resources such as e-books, webinars, or tutorials, and partnering with other businesses to cross-promote. The post also discusses the importance of making sure that the email list is made up of qualified, engaged subscribers. To achieve this, businesses are encouraged to segment their list, personalize their messaging, and consistently provide valuable content to subscribers. The post concludes by reminding readers that growing an email list is an ongoing process that requires commitment and strategy. Still, with the right approach, it can result in increased engagement and revenue for businesses.
Excerpt from the main article:
You know how to build your email list in-store. You’ve even gotten pretty good at collecting contacts during events, with tools like QR code scan-to-joins and the Constant Contact’s ListBuilder App. What about building your email list on your website and social channels? Are you doing everything you can to build your email list online?