In the ultimate battle of marketing automation software, InboxArmy compares Braze and HubSpot. While HubSpot may have a more established reputation, Braze’s AI and machine learning capabilities may give it an edge in personalization and customer engagement. Braze also offers a mobile messaging platform, which is an increasingly important aspect of marketing. However, HubSpot is a more affordable option for smaller businesses and offers a wider range of integrations. Ultimately, the choice between the two depends on the specific needs and budget of the business. Whether you’re Team Braze or Team HubSpot, both options will help you level up your marketing game.
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For companies in any industry, “customer” equals to “boss”. To maintain operational continuity and ensure that the business remains on a growth path, it’s vital to stay in the boss’ good books. And to do this, companies and their sales and marketing teams must make a concerted effort to engage with their customers and consistently deliver great customer experiences. Here’s where customer engagement (CE) and customer relationship management (CRM) platforms like Braze vs HubSpot come in. Braze has carved a niche for itself as a world-class platform that’s “purpose-built for customer engagement”. HubSpot is well-known as an easy-to-use, feature-rich, and free CRM for the “whole business”. All kinds of companies use these platforms to optimize their sales and marketing programs, delight their customers with engaging campaigns, and strengthen customer relationships over time. But which platform should you choose for your organization? Braze – one of the best customer engagement platforms that delivers enhanced