This blog post compares two popular email marketing platforms: Braze and Mailchimp. It compares the two platforms in pricing, automation capabilities, audience management, and personalization. The post highlights that Braze is more suitable for businesses with large audiences, while Mailchimp is a good option for small businesses and individuals starting out with email marketing. Braze is more expensive than Mailchimp but offers advanced features and custom integrations. On the other hand, Mailchimp is beginner-friendly and has a more straightforward pricing model. Overall, the post concludes that both platforms have their strengths and weaknesses, and it depends on a business’s specific needs and goals to determine which platform is the best fit.
Excerpt from the main article:
Your marketing function is vital to your company’s growth and competitiveness. To grow your business, you need to connect with your target audience, attract them with compelling content, and deliver promotional campaigns that showcase your brand is the best. And to top it all off, you need to do all of this consistently, continuously, & at scale. You must also be flexible enough to respond quickly to market developments and changes in your customers’ expectations. To boost your marketing ROI and compete more effectively, you need technology and automation, along with tools that combine the power of both. So we
Braze vs MailChimp: Which Marketing Platform is Right For You? was originally published on InboxArmy
