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HomeESPsVerticalResponseClever Email Subjects For Your Next Email Marketing Campaign

Clever Email Subjects For Your Next Email Marketing Campaign

The blog post offers advice on how to create effective email subject lines for email marketing campaigns. The author suggests using personalization, humor, urgency, and specificity to make the subject lines stand out. The post also offers tips on avoiding common subject line pitfalls such as using all caps or too many exclamation points. Additionally, the author suggests A/B testing different subject lines to determine which ones are most effective for a particular audience. By following these tips, the author believes marketers can increase the open rates for their emails and ultimately drive more conversions.


Excerpt from the main article:

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot, subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words. Additionally, subject lines that used personalization, such as including the recipient’s name or other information, had a higher open rate compared to those that didn’t. Another study by Campaign Monitor found that using urgency and scarcity in subject lines, such as “limited time offer” or “last chance,” can increase open rates by up to 22%. These statistics highlight the importance of using clever and engaging subject lines in email marketing. To help you get started, we’ve put together a list of our favorite email


Clever Email Subjects For Your Next Email Marketing Campaign was originally published on VerticalResponse

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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