Excerpt from the main article:
Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot, subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words. Additionally, subject lines that used personalization, such as including the recipient’s name or other information, had a higher open rate compared to those that didn’t. Another study by Campaign Monitor found that using urgency and scarcity in subject lines, such as “limited time offer” or “last chance,” can increase open rates by up to 22%. These statistics highlight the importance of using clever and engaging subject lines in email marketing. To help you get started, we’ve put together a list of our favorite email
Clever Email Subjects For Your Next Email Marketing Campaign was originally published on VerticalResponse
