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HomeESPsActiveCampaignCustomer Databases: Why You Need One + 5 Great Options

Customer Databases: Why You Need One + 5 Great Options

Got news for all the email marketers out there! A recent blog post is here to help you build and maintain a customer database that’s worth its weight in gold. The post highlights the importance of having a well-rounded customer database and gives tips on how to keep it up-to-date and relevant. From understanding your target audience to segmenting your email list, this post has everything you need to keep your customer database in tip-top shape. And let’s be real, having a solid customer database is the foundation for any successful email marketing campaign. So, what are you waiting for? Get ready to take notes, folks!

Excerpt from the main article:

ActiveCampaign Customer Databases: Why You Need One + 5 Great Options As organizations scale, they amass a huge amount of customer data. For each customer you speak to (whether you end up doing business with them or not), you’re capturing details like their name, email, contact number, and company profile. That’s easy enough to keep in a spreadsheet if you’ve only got a few dozen customers. But once you’re looking at over 1,000 buyer profiles with the attached data, you’re gonna need a bigger boat. A customer database is the solution that houses all of this information, typically found in a dedicated customer database software package doubling as your CRM and lead nurturing solution. In this article, we’ll cover the ins and outs of customer databases, from the benefits of using one to the top 5 software platforms to use for your business. Table of contents What is a customer

Customer Databases: Why You Need One + 5 Great Options was originally published on ActiveCampaign

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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