Get ready to warm up those domains folks! Delivterms is taking email delivery to a whole new level with their latest announcement – domain warming. This innovative new approach helps senders establish a positive sending reputation and increase email deliverability by gradually ramping up sending volume over a set period of time. It’s like training wheels for your email campaigns! This ensures that ISPs are confident in your email’s quality and helps avoid sending too much too soon, which can lead to deliverability issues. So, if you’re looking to avoid being sent straight to the spam folder, Delivterms has got you covered with their domain warming solution.
Excerpt from the main article:
Today: Let’s talk about domain warming.You might have heard about IP warming. I’ve talked about it before (and my Kickbox colleague Jennifer Nespola Lantz has covered the topic in great detail). TL;DR? IP warming is, when you’re newly sending from a particular dedicated IP address, you build up your sending reputation, to maximize your chances of solid inbox placement, by slowly building up your email send volume over the first thirty days or so of email sending. In other words, you don’t just show up and start blasting millions of emails a day. You limit your volume until internet service providers (ISPs) and mailbox providers (MBPs) know who you are.Domain warming is a very similar concept. When you introduce a new domain name, either because you’re launching anew, or because you’re rebranding, domain warming means starting out with low volume sends referencing that domain, and building up volume over the
DELIVTERMS: Domain Warming was originally published on Spam Resource: All Things Deliverability
