Move over, social media ads! Disney and Netflix are proving that the good old-fashioned network ad model still has some tricks up its sleeve. In an effort to reduce their reliance on platform algorithms and create a more tailored experience for users, these streaming giants are returning to the days of traditional advertising. And surprisingly, it’s working. By using data-driven targeting and carefully placed ads, Disney and Netflix are seeing higher engagement and better user experience. So, should other brands follow suit? While it may not be appropriate for all industries, there’s certainly potential for those looking to reach a wider audience and connect with their users on a more personal level. The times they are a-changin’, but sometimes the old ways really are the best ways.
Excerpt from the main article:
The race is on to turn the entertainment platforms of the future into the legacy broadcast networks of yesteryear. That’s how it seems, as the popular streaming services Netflix and Disney+ introduce ad-supported tiers. They’re joining peer streamers like Hulu, Peacock, Paramount+ and HBO Max. These services already offer a variety of subscription tiers with and without ads. New offerings represent a potential bonanza for marketers. That’s because Netflix and Disney+ are streaming titans, each boasting premium content, solid reputations and huge audiences. But there’s a catch—a couple of them, in fact.
Disney+ and Netflix are adopting the old network ad model. Should brands follow? was originally published on EPS US – Blog
