The folks over at Aweber have been pondering a philosophical question that’s been bugging marketers for a while now: Can AI-generated content ever truly replace human creativity and emotional connection? In their latest blog post, they dive deep into the pros and cons of both approaches and come to a surprising conclusion. To sum it up, it seems that while AI-generated content might be more efficient and consistent, it still lacks that certain je ne sais quoi that only humans can bring to the table. So, while AI might be able to assist in the content creation process, it’s not ready to fully replace the human touch just yet. But who knows what the future holds!
Excerpt from the main article:
Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants? As the use of artificial intelligence continues to expand, it’s no surprise that it has made its way into email marketing. One area in particular where AI has been gaining attention is in the creation of email content. While human-written emails are what we all know and have written for years, many marketers are turning to AI-generated content. But is this better? Surely people reading those emails can tell the difference between a human and robot, right? Imagine if you could prompt an AI-content tool to write great quality emails. No more sleepless nights wondering if your email is going to perform. Plus, think of all the hours you would get back in
Does human-written or AI-generated content perform better? | AWeber was originally published on AWeber