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HomeESPsBenchmark EmailDon’t Let the Sun Set On Your Emails: Create A Sunset Policy.

Don’t Let the Sun Set On Your Emails: Create A Sunset Policy.

This blog post provides insights into how businesses can create a sunset policy for their email marketing lists. A sunset policy refers to a plan for ending or phasing out email addresses. The post suggests that businesses should create a sunset policy to ensure the email list is regularly cleaned up and to reduce the chances of email addresses going stale. The post outlines the steps involved in creating a sunset policy, including identifying inactive subscribers, creating a re-engagement campaign, and determining the best time to sunset the list. The post emphasizes the importance of regularly monitoring and updating the email list to maintain its relevance and effectiveness.

Excerpt from the main article:

Rejection comes in many forms. Being stood up on a date; When your boss hard passes on one of your ideas; Or, when leads stop responding to your emails, just to name a few. Rejection is no fun. It can make you feel like you don’t matter, or that all the effort you put in getting ready for that date or impressing your boss was pointless. But, how you choose to handle that rejection can make all the difference. You can either wallow in your rejection and never try at something again, or you can learn from it. In marketing

Don’t Let the Sun Set On Your Emails: Create A Sunset Policy. – Benchmark Email was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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