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HomeConsultantsHolistic Email MarketingEconomic bad news refocuses attention on strategy over tactics

Economic bad news refocuses attention on strategy over tactics

Put down your tactical toolbox and brace yourself for a paradigm shift brought to you by the maestros at Holistic Email Marketing. It’s time to embrace strategy over tactics, and we’re here to guide you through this transformation. Start by ditching one-off, haphazard tactics that create noise but lack direction. Instead, focus on devising a well-crafted strategy that aligns with your goals, audience, and overall brand message. But wait – there’s more! Remember to stay flexible, adapting your strategy as you gather data and insights. Keep your eyes on the prize: long-term growth rather than fleeting success. Let your strategy guide you, but don’t forget to test, refine, and optimize along the way. By prioritizing strategy, you’ll forge a path to a harmonious, data-driven email marketing utopia where every tactic sings in perfect unison with your goals. Ready to conduct this beautiful symphony? We thought so!

Excerpt from the main article:

The latest round of tech layoffs hit home recently. In a call with a marketing team, I discovered half the team had been quietly laid off the week before. It seems every week brings news that a past colleague or fellow member of the email community is looking for new opportunities, as the saying goes.… keep reading → The post Economic bad news refocuses attention on strategy over tactics appeared first on Holistic Email Marketing.

Economic bad news refocuses attention on strategy over tactics was originally published on Holistic Email Marketing

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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