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HomeConsultantsInboxArmyEmail A/B Testing: Everything You Need To Know

Email A/B Testing: Everything You Need To Know

This article compares A/B testing, also known as split testing, in email marketing. The purpose of A/B testing is to determine which version of an email, referred to as the “A” or the “B” version, will perform better in terms of open rates, click-through rates, and conversions. A/B testing can be performed on various elements of an email such as subject lines, email content, call-to-actions, and sender name and email address. The article emphasizes the importance of having a clear objective for the test, testing one element at a time, and ensuring a large enough sample size to measure results accurately. In conclusion, the article stresses that consistent A/B testing is a valuable tool for improving the effectiveness of an email marketing strategy.

Excerpt from the main article:

It’s likely that terms like A/B Testing can sound confusing and daunting, especially if you’re just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns. In fact, A/B testing is a common practice in the web space, with many businesses leveraging A/B testing for various aspects of their sites and email campaigns. Simply put, email A/B testing is not a particularly difficult concept to understand, so don’t let it scare you off! In this guide, we’ll cover the basics of email A/B testing

Email A/B Testing: Everything You Need To Know was originally published on InboxArmy

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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